PURIST hires Internet Marketing Company MarketiQ
Purist (www.puristbottles.com), maker of eco-friendly water bottles hires Internet marketing firm MarketiQ (www.MarketiQ.net) to develop and manage their Web marketing strategy. MarketiQ’s services (ConvertIQ - DesignIQ - PromoteIQ) will include branding & identity, Web design with e-commerce capabilities, copy writing, customer relationship management integration and overall market positioning.
Purist water bottles are a smart, health conscious alternative to the leaching plastic products common in the market today. Evidence of the health risks from certain plastics is appearing throughout established, peer-reviewed scientific journals and forces consumers to consider an alternative. Hormone disrupters including Bisphenol A (BPA) are found in plastics commonly used for food and drink storage including sports bottles, water bottles of all kinds, kids’ sippy cups, and even baby bottles. BPA has been linked to cancer, miscarriage and puts children’s developing organs and immune systems at special risk.
Plastic bottles have environmental impact as well. The manufacture of plastics from petroleum, a non-renewable resource, is expensive, energy-intensive, pollutes the air, and exposes workers to toxic chemicals. Plastic packaging - especially plastic bottles - are an enormous source of landfill waste that pollutes our land, oceans, lakes and rivers.
The Purist product line uses innovative ideas coupled with old fashioned wisdom. All products are built around stainless steel, aluminum and plastic components proven to be a healthy alternative to leaching and unsafe plastic. With all the health-conscious consumer does to protect his or her body, natural water storage to maintain the purest water is an obvious choice. A safer water bottle will allow active people to enjoy water with all of its natural vitamins and minerals.
Purist lovers include athletes, active individuals, and parents seeking a healthy alternative for their children.
MarketiQ’s Internet marketing consultants will focus on Purist’s goal of providing consumers with safe, healthy, environmentally friendly bottles and information about the potential hazards of plastic and the alternatives available.
MarketiQ: Strategies That Click
http://www.marketiQ.net
3905 Davis Place, NW Suite 301
Washington, DC 20007
(202)507-8000
Contact: Greg Jenkins
Email: 
gjenkins@marketiQ.net
August 12, 2008
